Tuesday, May 31, 2016


We've all heard the term many times, but do we actually know what it means? In the dictionary (dictionary.com), you will find the definition of wholesale as:

1. the sale of goods in quantity, as to retailers or jobbers, for resale (opposed to retail).
2. of, relating to, or engaged in sale by wholesale.
3. in a wholesale way; on wholesale terms

Looking at number 1, we see the sale of goods in quantity. That's typically what we think of when we hear the word wholesale. Of course, others might see it as cheaper prices, buying factory direct, or heavily discounted. Furthermore, some will get skeptical when they hear the word. From here on out, we will use the term wholesale to mean buying in quantity. That's what it says in the dictionary. 

Searching for wholesale in the major search engines is a complete mess. The reason for this is simple, the search engines do not know what wholesale is either! On top of that, search engines list companies that advertise. Most wholesalers do not advertise much. Search engines also rank websites on link popularity. When we searched for "wholesale" on Google, we found sites like Costco and Ebay on the first page. Ebay does offer wholesale items, but last time we checked they were primarily auctions. 

On the other hand, we are now seeing more and more wholesalers to the general public. Stores like Costco, BJ's Wholesale, and Boxed.com are seeing very high demand. People like the idea of buying certain items in bulk (or wholesale). Products like batteries, personal care items, cleaning supplies, foods and beverages, flowers and other household and office items offer an appealing way of buying wholesale. Many are just learning that these companies exist online too. However, they can be super hard to find because of all the Small Business Wholesalers available. 

Most people think of wholesale as just a business term, but we see that transforming today. On the business side, we see the word wholesale being used in numerous ways as well - a lot of times trying to trick the consumer into thinking they're getting a better price. You have to be careful when looking for legitimate business wholesalers, but there are plenty of good ones out there. Some wholesalers might even provide their pricing as single items, but require a minimum order. This is basically the same thing as buying wholesale, only you get to choose a variety of products for a lesser total. For example, I can buy 3 of item A, 2 of item B and 5 of item C, but I have to spend a total of $300.

Today you will find businesses offering wholesale to both retailers and the general public. As you can see, wholesale, can mean several different things. To keep it simple, we define it as buying in quantity, or bulk. Remember, buying wholesale doesn't always mean you're getting the best deal. You need to research companies first to find out how they use the term wholesale. Do some deep searching and you'll definitely find a few golden nuggets for both public and business use!